Science communication on TV: An analysis on current status and communication competence in China

Abstract

With the rapid development of mass media, the role of media in science communication is growing in China. Television, as a traditional media of long history, is still the highest coverage and always ranks first in obtaining science and technology information, even Internet is developing very fast today. Television has always played the important role in science communication. The main content of this paper is to analyze the current status and influence of Science and technology communication on TV in China. The paper consists of four parts: the first part is to introduce the current development situation of TV for Science communication in China, including the status of TV channels and programs. The second part is to study the science communication competence of TV in China from three levels, namely: firstly, the analysis of own science communication ability on TV; secondly, the analysis of science communication credibility on TV; thirdly, the analysis of science communication influence on TV. The third part draws some relevant conclusions through data analysis. The fourth part summarizes the problems and puts forward some proposals.