Communicating Uncertainty: A Challenge for Science Communication

Abstract

Uncertainty is supposed to be the most underrated element of science communication. While being a crucial part of scientific research, uncertainty is perceived by the recipients of science communication as unwanted and prone to create mistakes and malfunction in everyday life. Nevertheless, uncertainty can and should play a significant role in science communication. A growing number of studies deals with different aspects of uncertainty and gives valuable ideas on how to implement the concept of uncertainty into science interpretation and communication. This article will draw the attention to the multidimensional characteristics of uncertainty. Since decision-makers have to consider variability, uncertainty, and probability into feasibility analysis, we show that the communication of the scientific surplus value of these concepts must be centered within modern science communication efforts. A special focus will be on the use of the concepts of uncertainty and variability within interpretive and educational programs in museum environments.