Abstract
Summary After waking up from a 5-day coma after a sports injury, Calen McNeil did not want to waste his second chance at life and knew his purpose was to do something good and valuable. Big Wheel Burger has been adding locations at a steady pace since opening its doors in 2011 and was also Canada’s first carbon-neutral fast-food restaurant. With five locations currently open and another due to open later in 2023, Calen knew that his business model was a good one, but he also knew profits were not the only thing in question. Ever since the COVID-19 pandemic, he realized he wanted to play a bigger role in helping his community. The question was, how could he change his business model to have an even greater positive impact? Information © The Authors 2023
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