Abstract
ABSTRACT In Wales, during the 1960s, the seeds of a devolved nation were being sown. The Welsh Language Society was established in 1962, and Gwynfor Evans, first Member of Parliament for Plaid Cymru, was elected in 1966. Against this backdrop Ruth Price left her post as headmistress in 1961 to forge a career at the B.B.C. This article traces a career that led to her successful pop music series Disc a Dawn (Disc and Talent) (1966–73) in which she demonstrated an understanding of the vital role pop music had in addressing a youth audience. In doing so, she ensured the cultural capital of the Welsh language amongst young people and demonstrated the importance of light entertainment for public service broadcasting.
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