Russian e-commerce trends and prospects

Abstract

Today the global e-commerce market has already. All countries aim to take their place in this market and to use new opportunities. E-commerce can be one of the drivers of a retail revival, competitiveness increase, and eventually, development of all economy. In this article, the place of the Russian electronic commerce, its trends and the prospects of its development in the world market are defined. Retail electronic trading has been chosen as an object of a research. The data from the Ecommerce Foundation, The Data Insight, The Association of Internet Trade Companies (AITC) and other open sources have formed the base for research. Regarding the e-commerce turnover, Russia ranks 10th in the world and 4th in Europe. Russia has good prospects for growth of electronic commerce, but it is necessary to pay attention to digital inequality of regions still exist. Сross-border e-commerce has spread more and more in all countries. In Russia, the number of purchases from abroad is rapidly increasing. At the same time, export through e-commerce is at the low level. We note that, although during last two years there is a decline in the growth, prospects and possibilities of the Russian e-commerce in the world market are quite positive. Russian e-commerce has solid opportunities to increase its share in the global market.