CURRENT TRENDS IN MILK PRODUCTION AND CONSUMPTION IN THE WORLD IN THE CONDITIONS OF GLOBALIZATION

Abstract

Introduction. The article analyses current trends in milk production and consumption in the world, taking into account the latest factors of product competitiveness in the global milk market and the growing interest of consumers in plant substitutes for animal milk. According to the Food and Agriculture Organization of the United Nations, world dairy production continues to grow, with Asia experiencing the largest increase since 2019. The next decade will create great opportunities for the dairy industry in the world. The increase in demand will be accelerated by the globalization of the industry, which will form consolidation in order to efficiently use resource potential, ensure a sustainable supply of milk and stable profits for producers. Purpose. The purpose of the article is to study current trends in milk production and consumption in the world, taking into account the latest factors of product competitiveness in the global milk market and the growing interest of consumers in plant substitutes for animal milk. Method (methodology).The methodological basis of the study is scientific work on the current state and trends in production and milk consumption in the world. Dialectical, systemic and synergetic approaches were used at all stages of the study; methods of general scientific knowledge: comparison, analysis and synthesis, induction and deduction. Statistical analysis was used as specific methods. Results. The results of the study allowed us to draw conclusions about the social significance of dairy production. Globalization with a significant impact on domestic and international trade in the dairy industry will accelerate in the coming years, as more and more consumers seek to include dairy products in their daily diet to promote good quality and healthy natural products. One of the current trends in the world food market is a significant increase in consumption of plant foods. At present, each country faces a difficult task to develop an effective strategy for the development of natural dairy products in such conditions. The development of the world dairy market is influenced by various factors that determine the volume of production and consumption of dairy products, associated primarily with global changes in consumer preferences, increasing demand for goods in cheaper price segments, population growth, especially in developing countries, as well as economic development and overall welfare of mankind. In the context of globalization, an important factor in the world market is the economic policy of major countries that export and import milk and dairy products. In recent years, trade wars have begun to intensify, in particular between key players in the global market, which negatively affects the market for natural milk and dairy products and hinders its development. as well as with economic development and the general growth of human well-being. In the context of globalization, an important factor in the world market is the economic policy of major countries that export and import milk and dairy products. In recent years, trade wars have begun to intensify, in particular between key players in the global market, which negatively affects the market for natural milk and dairy products and hinders its development. As well as with economic development and the general growth of human well-being. In the context of globalization, an important factor in the world market is the economic policy of major countries that export and import milk and dairy products. In recent years, trade wars have begun to intensify, in particular between key players in the global market, which negatively affects the market for natural milk and dairy products and hinders its development.