Russian Discourse of Mass Culture in the Focus of Socio-Cultural Research

Abstract

The article raises the problem of formation of the socio-cultural research algorithm that allows to reveal the unique ratio of the layers of Russian mass culture identified by the authors. There is presented the basis of sampling and content of survey materials. Particular attention is paid to the fact of continuity of studying the Russian discourse of mass culture in theoretical-methodological and empirical terms.The article defines the conceptual grounds that became the core of the socio-cultural survey: the Russian discourse of mass culture is correlated with the globalizational and authentic layers, the presence in which characterizes both the activity of creators and the work of mass consciousness in the perception of mass culture phenomena and self-consciousness.The article summarizes the globalizational challen­ges and authentic answers presented in the materials of 300 questionnaires that were received, du­ring the period from April 15 to December 30, 2017, from respondents representing geographically almost the whole of Russia (the cities of Murmansk, Kineshma, Krasnoyarsk, Rybinsk, Simferopol, Tambov; the major regional centers of Krasnoyarsk, Samara, Moscow, Saint Petersburg, Tyumen, Kazan; the small towns of Severomorsk, Novokuibyshevsk, Vsevolozhsk, Bolshoe Selo, Tutaev, Achinsk).The article proves that mass culture is not indiffe­rent for Russians — it is a challenge for formation of both active and passive position of its consumer. Having systematized the results of the socio-cultural survey of 2017, the article confirms the effectiveness of the integrative algorithm for socio-cultural study of mass culture perception, previously developed and tested in 2015. As a result, the article verifies the historically determined existence of modern mass culture in the consciousness of our contemporary as a signi­ficant environment of life, not reflected on the level of personal intentions of self-consciousness.