Rural Tourism Market Development and Marketing Strategy -- Based on 4ps Strategy

Abstract

with the vigorous development of tourism, rural tourism as a form of tourism has also ushered in opportunities. The gradual improvement of tourism marketing theory system has opened up another way for the development of rural tourism. Based on the theory of tourism marketing, combined with the current market situation of rural tourism in China, this paper studies the development of rural tourism and explores the marketing path suitable for its development, which is of theoretical and practical significance to enhance the competitiveness of rural tourism and promote the development of rural economy.