Abstract
The current era has witnessed a growing interest in exploring different facets of tourism due to evolving traveller preferences. Among these, rural tourism has consistently remained a prominent choice. This form of tourism not only enriches the travellers’ experience but also contributes to the economic well-being of the local community in a sustainable manner. The aim of the study is to explore the insights on how local community play an important role in rural tourism development. The secondary data has been collected from journal articles found through google scholar, Scopus databases. The articles have been refined on the basis of keywords and selected for the study. Results conclude that knowledge sharing, empowerment, trust, and commitment are the important factors which drives the local community development. Managerial implications have been provided for the rural tourism purposes.
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