СІЛЬСЬКИЙ ЗЕЛЕНИЙ ТУРИЗМ ЯК НАПРЯМ РОЗВИТКУ ТЕРИТОРІЙ: ЄВРОПЕЙСЬКИЙ ДОСВІД

Abstract

Modern approaches to the regulation and development of rural tourism as a factor in the transformation of rural areas are examined in the article. The theoretical provisions of rural tourism and its importance in international and domestic practice have been studied. The main feature of this type of tourism is the importance of aesthetics, environment, and economy of rural areas in ensuring their sustainable development. The purpose of the research, the results of which are presented in this article, is to substantiate the role and specifics of rural green tourism in the sustainable development of local rural communities based on the study of the best practices of European countries and to generalize recommendations for implementing this experience in Ukrainian realities. The following methods were used: theoretical generalization, factor analysis, abstract-logical (theoretical generalizations, formulation of conclusions), the method of statistical and economic groupings. Approaches to the state regulation of rural tourism are considered using the example of leading European countries. The characteristic features of rural tourism as a separate field of tourist activity are determined. It has been proven that rural tourism is an important tool for achieving the Sustainable Development Goals, and its development requires simplification of bureaucratic procedures and harmonization of European and domestic legislation. Diversification of the offer of family farms as centers of rural green tourism has significant potential for the sustainable development of local communities, which is confirmed by international experience. In international practice, rural tourism is either regulated at the legislative level as a separate industry or included in the general tourism regulation of the country, but in both cases, it is part of the diversification policy of agriculture and a tool for local communities’ development. In addition, it is necessary to jointly solve the problem of informing consumers about the value of the product within the framework of sustainable tourism. Here too, effective use of information distribution channels, especially Internet capabilities, is of great importance.