Abstract
The research was conducted to answer how the reception or intepretation of the audience among young people towards Korean romantic drama. Romantic drama is a theme that is taken because it is sticky in human life, especially teenagers. By using qualitative methods by adopting netnography, this study found that reading of audiences can be divided into three forms, namely dominant-hegemonic, negotiating, and opposition. The dominant-hegemonic reading model is the most powerful reading model compared to other models. The dominant-hegemonic reading model is indicated by a romantic story that touches the audience's emotionality dimension. The reading of the negotiations, on the other hand, accepting romantic drama insofar as it does not involve the social class, while the reading of the opposition totally rejects Korean romantic drama as unreal.
Highlights
Yong-Joon, aktor utama Winter Sonata, ketika berkunjung ke Tokyo pada 2 0 0 4 disambut tidak kurang dari 3500 perempuan yang berdesak-desakan di Bandara Tokyo
ROMANTIC DRIVERS OF KOREAN AND AUDIENCE READING: ANALYSIS OF RECEPTION Puji Rianto
ROMANTIC DRIVERS OF KOREAN AND AUDIENCE READING: ANALYSIS OF RECEPTION Puji Rianto[1]
Summary
Jurnal Kajian Komunikasi MetaKom diterbitkan dua kali dalam satu tahun oleh Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Lampung, berisi artikel ilmiah kajian ilmu komunikasi hasil penelitian dan telaah teoritis dari akademisi dan praktisi komunikasi
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