Abstract

Balance of work and life is a crucial aspect within the life of the employee’s overall well-being and has gained significant attention in recent years. The insurance industry, like other sectors, is recognizing why possessing a healthy WL balance is important in attracting and retaining workers. This research within the following literature review explores the role of balance within work and life in the insurance industry in India, specifically among insurance advisors. The literature review also points towards the fact that this balance has a hefty influence on satisfaction within the workplace among insurance advisors. Advisors who reported having a better WL balance also reported higher job satisfaction, lower levels of stress, and better mental health. The conclusions of this research have important stakes for the insurance industry in India. Employers in the insurance industry should prioritize WL balance and implement policies and practices that support it. This could include flexible work arrangements, reduced work hours, and programs that promote employee well-being. By doing so, employers can attract and retain talented employees, increase job satisfaction, and promote a healthy work culture.

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