Abstract
The aim of this paper is to understand the need of employee retention in insurance industry in India. Employee retention has ever been termed as complex phenomenon and always intrigued HR managers. General Insurance industry in India is sunrise industry. Post-liberalization, the insurance industry in India has recorded significant growth which could not have been possible without efforts of human resources involved in it. The factors which make employees to stay in organization are known as retention factors. An attempt has been made to study the influencing factors like effect of compensation & rewards, Job security, working environment & work life balance, on the employees of insurance companies which they feel are more relevant & realistic to stay in the organization. A study of employees working in various general insurance companies in Ahmedabad region has been carried out to measure the influence of retention factors on employees’ retention. The data collected is analyzed using correlation analysis, hypothesis testing & multiple regression.
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