Abstract
Cultural heritage is a strategic resource for Europe. The article analyzes the importance of the cultural heritage in strengthening the sense of community: togetherness. It is emphasized that Ukrainian cultural heritage is a part of the European and global context. It is noted that as a result of the COVID-19 pandemic, intangible cultural heritage is becoming more important, and the importance of the performative properties of cultural heritage is growing. The theoretical and methodological basis of the article are the works of the researches on cultural heritage and the framework study of cultural heritage as a unifying principle by European, in particular Ukrainian scholars, as well as the documents of European structures on this issue. In this context, it is important to analyze European competitions for cultural heritage: European Heritage Awards/Europa Nostra Awards—asthe means of communication and presentation of modern processes of its development, influencing the formation of public consciousness and the development of the European project.
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