ROLE OF SOCIAL MARKETING IN COMMUNICATION FOR DEVELOPMENT

Abstract

The knowledge base of behavior modification methods that are appropriate and successful for public health interventions has outrun the growth of community-based health education efforts. However, data from several large-scale studies suggest that social marketing ideas and practices could be able to assist bridge the divide. The idea is that the two C4D paradigms (persuasive and participative) are complementary rather than mutually exclusive. The use of a shopper direction to create and promote intercession procedures, trade hypothesis as a model from which to conceptualize administration conveyance and program investment, crowd investigation and division techniques, the use of developmental exploration in program planning and pretesting of mediation materials, and channel examination for conceiving dispersion frameworks are all covered in this article. Paying attention to such elements may result in more cost-effective programs that reach a larger audience. This research focuses on the theoretical evaluation of the role of social media. Paying attention to these elements may result in more cost-effective programs that reach a larger audience. This work examined the importance of social marketing in communication for development and social change theoretically. A two-dimensional grid for Development and Social Change is offered based on the Communication Mode and Object of Change. It includes social marketing and other persuasive and participative communication tactics. As a result, the research supports Convergent Communication for Development.