Role of digital marketing strategies in success of small businesses in Pakistan

Abstract

This paper attempts to examine the effect that digital marketing has on small businesses in Pakistan. The current impact and use of digital marketing by small business enterprises will be examined. Digital marketing is the promotion of businesses and their products using digital channels such as the internet, television, and text to potential customers. This may also include social media, advertisements on televisions, emails, web advertising and other multimedia channels. It is defined as achieving marketing objectives through applying digital technologies.