Abstract
This article addresses the chip supply chain problems faced by the global automobile industry, takes R automotive manufacturing company as a case study, and thoroughly researches the risk of the out-of-supply of the key raw material, chips, in the automobile manufacturing industry and its impact on the production of the enterprise. The article explains the importance of supply chain management in modern enterprises and points out supply chain risks. Taking the automotive manufacturing industry as the background, the article discusses in depth the importance of micro-control units as the electronic control units of automobiles, analyses the competitive advantages of R enterprises in the new energy vehicle market, analyses the risk characteristics of chip out-of-supply as well as the challenges faced by R enterprises under the influence of the global epidemic and market uncertainty, and proposes the strategies for R enterprises to cope with the risk of chip out-of-supply, including the strengthening of supply chain cooperation, formulating a reasonable procurement mechanism, establishing a good supplier relationship, and promoting independent research and development of chips. Finally, the findings of this paper are summarized, and relevant suggestions are provided for automotive manufacturing enterprises to avoid the risk of chip supply shortage.
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