Rise of Online Food Businesses: Probing its Growth and Longevity as a Business Entity

Abstract

This research explores the perception of consumers on the factors influencing online food-related businesses’ growth and longevity. The respondents were 100 randomly selected residents living in Mandaluyong City. The study investigated several dimensions associated with online food businesses’ success, including technology, cash-on-delivery (COD) payment systems, and consumer reach. Findings showed that business owners and consumers perceive technology as a primary factor for the success of online food businesses. The agreement on the use of technology indicates that the widespread adoption of technology promotes consumer’s ease of access while promoting operational efficiency for the business owners. Additionally, it was also evident that consumers prioritize convenience and security as facilitated by the strong preference for COD payment systems, which incorporates cash as a primary mode of payment. Similarly, the findings showed that consumers’ perception of the factors contributing to online businesses’ sustainability align in all aspects. The findings of this study were likewise consistent with the participants’ occupation and food preferences.