Adoption Of Cash on Delivery (COD) Payment System in Shopee Marketplace Transaction

Abstract

Everyone is connected to the internet, everyone now believes in buying and selling activities on the internet, and at this time the internet world has a fairly well-maintained security. The growth of marketplace platforms such as Shopee makes it easier for people to make purchases only from home. The Cash on Delivery (COD) payment system is an option for people who want easy direct payments. The COD payment method has many benefits, especially in avoiding fraud. Consumers, upon seeing the advantages, have found that this method also has drawbacks, one of which involves the phenomenon of not wanting to pay for the delivered product and blaming the courier. SEM-based quantitative studies were applied in analytic exploration of the factors that influence the acceptance of Cash on Delivery Payment Methods on Shopee Marketplace customers with an online survey by obtaining 368 respondents. This study uses the theory development of UTAUT and Privacy Security System. This research resulted in a statement influence of social, hedonic motivation, price value, habits, information quality and privacy security systems on behavioral intentions will encourage the sustainable use of the COD system.