Abstract
<span lang="EN-US">This study aims to reveal the form of rhetoric of self-acronyms on the 2015 political elections in Central Java. Through this research, we can find out the form of rhetoric of the self-acronym used by the regent/mayor candidate partner in the 2015 <em>Pilkada </em>political advertisement. To answer questions and research needs, researchers analyzed the research data in the form of banners and billboards. The 2015 elections in Central Java through observation techniques and referring to the notes on the fragments of the advertising discourse which are allegedly statements that are a form of rhetoric of self-acronyms. Conclusions in this study are that there are acronyms that function as abbreviators and function as slogans. Acronyms that are classified as name abbreviators (initialization), namely the words </span><span lang="EN-US">Asri, Wali, Si Bagus, Mukti, Jati, Nasir Jos, Sukun, Ada, Nurani, Suko, Aman To, Mae, Harjo, Hati Mulya, Si Winner, dan Harus<span>. While those classified as slogans are </span>Dadi, Karismatik, Super Sumeh, Manis Bersyukur, dan Pasti Harum.</span>
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