Abstract
The case opens by focusing on the fitness industry, particularly the increased demand for home-based fitness solutions in the context of COVID-19. MAXPRO is presented as an innovative concept that blends entrepreneurship and creativity through the story of entrepreneur Nizar Akil and the challenges he faced in bringing MAXPRO to life. From another perspective, the case illustrates MAXPRO as a solution that adapts to the evolving needs of the health and fitness industry. The discussions cover the concept, design thinking toolkit and production of MAXPRO, showcasing the interdisciplinary application of design engineering, finance, risk management, leadership and decision-making by the entrepreneur. This case allows students to understand the characteristics of a successful entrepreneur, recognize the entrepreneurial process for a start-up and apply design thinking principles to the case. Additionally, it enables learners to recommend growth strategies for new start-ups while considering the implications of their suggestions.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
