Abstract
Bangalore International Airport Limited (BIAL) has been operating the Kempegowda International Airport near Bengaluru, India, since 2008. Bengaluru, the capital of Karnataka, is a major hub for startups and the IT industry. The COVID-19 pandemic significantly impacted the aviation industry, including BIAL, leading to a substantial decline in passenger traffic and cargo handling, weakening profitability. Mr Agarwal, the Corporate Strategist for BIAL, has been tasked with developing new strategies to address the various challenges the company faces. These challenges include the impending expiration of a concession agreement, decreasing non-aeronautical revenues and making critical strategic decisions related to infrastructure development. This case allows students to explore strategic decision-making using the Ansoff matrix. It encourages them to identify the key pillars of airport business growth that are internationally recognized, which can help BIAL expand its business portfolio, meet increasing demand, ensure infrastructure development in the right direction and achieve sustainability over the next 30 years.
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