"REVIVAL OF THE TRADITIONAL CULTURE OF BANAT IN THE DIGITAL ERA – CADE STUDY: THE DOWRY CHEST FESTIVAL"

Abstract

In the modern era and in the context of globalization, communities are rediscovering the value and importance of traditional anchors offered by local tradition. In the specific case of popular culture, it manages to combine the fundamental elements that give sense of community and belonging, overcrowded living conditions of information and influence because of the accessibility offered online. This paper addresses the ways "Dowry Chest" Festival in Timis county showcase traditional cultural heritage of Banat and its projection in cyberspace through digital communication channels.