RESULTS OF MARKETING RESEARCH ON SOCIAL ASPECTS OF THE MARKET FOR PEOPLE WITH SPECIAL LABOR NEEDS

Abstract

The development of Ukraine as a legal, democratic, and socially oriented state is closely linked to the shaping and evolution of the modern labour market. To achieve this, it is necessary to establish clear and comprehensive mechanisms and systems for accessing this market. Special attention should be given to creating and utilizing additional employment opportunities for individuals with special needs. Currently, individuals with disabilities face significant obstacles to equal competition in the labour market, leading to violations of their right to work, and a lower employment rate compared to the general population. This can initiate a process of gradual exclusion from the sphere of employment, resulting in increased unemployment rates and deepening poverty. The study of international experience in providing employment support for individuals with limited work capabilities is relevant in this context. The focus is on identifying opportunities to apply this experience in Ukraine. Special attention should be given to adapting and implementing technologies, special training programs, and incentivising employers to create an inclusive environment and provide equal opportunities in the labour market. It covers the implementation of measures for workplace adaptation, financial support for employers, and the active involvement of educational institutions and the public in the process of forming suitable infrastructure for inclusive employment. The experience of foreign countries in the field of social protection and employment stimulation for individuals with limited capabilities can serve as a basis for developing and implementing effective national-level strategies that contribute to the inclusion of all segments of the population in Ukraine's active labour force.