Restructuring the Satellite Television Industry in Japan

Abstract

This article reviews recent developments in the restructuring of the satellite television industry in Japan, focusing on the degree to which new entrants and existing players have participated in its infrastructure. It shows that the Japanese government's position toward satellite television has changed from “protecting and promoting NHK's interests” as noted in the case of Broadcasting Satellite analog service to “balancing the development of all satellite services.” It argues that the commercial terrestrial broadcasters' less enthusiastic attitude toward satellite television and the lack of clarity (in platform operations) in regulation have largely contributed to the stagnation of satellite television in Japan.