Abstract

Acknowledgments ix Preface / Akira Mizuta Lippit xi Introduction / Marc Steinberg and Alexander Zahlten 1 Part I. Communication Technologies 1. From Film to Television: Early Theories of Television in Japan / Aaron Gerow 33 2. Architecture as Atmospheric Media: Tange Lab and Cybernetics / Yuriko Furuhata 52 3. The Theory and Strategy of Azuma Hiroki, 1997-2003 / Takeshi Kadobayashi 80 4. The InterCommunication Project: Theorizing in Japan's Last Decades / Marilyn Ivy 101 Part II. Practical Theory 5. McLuhan as Prescription Drug: Actionable Theory and Advertising Industries / Marc Steinberg 131 6. The Culture Industries and Theory in Japan / Miryam Sas 151 7. Girlscape: The Marketing of Mediatic Ambience in Japan / Tomiko Yoda 173 8. 1980s Nyu Aca: (Non)Media Theory as Romantic Performance / Alexander Zahlten 200 9. Critical Imagination: Nancy Seki's TV Criticism and the Space of the 1980s and 1990s / Ryoki Misono 221 10. At the Source (Code): Obscenity and Modularity in Rokudenashiko's Activism / Anne McKnight 250 Part III. and Theory 11. An Assault on Meaning: On Nakai Masakazu's Concept of Mediation / Akihiro Kitada 285 12. Much Ado about Nothing: The Kyoto School as Media Philosophy / Fabian Schafer 305 13. Kobayashi Hideo and the Question of / Keisuke Kitano 328 14. Media, Mediation, and Crisis: A History-and the Case for Studies as (Postcultural) Anthropology / Tom Looser 347 Afterword. The Disjunctive Kernel of Japanese Theory / Mark N. B. Hansen 368 Bibliography 389 Contributors 413 Index 417

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