Abstract

This article rethinks Netflix productions beyond Western dominance, exploring their development in the Middle East and North Africa (MENA). Drawing from industry reports and expert insights, it uncovers emerging patterns in the creation and marketing of Netflix Originals in Arabic. The first section examines regional television and streaming industries, identifying competitors, genres, and production structures. Case studies in the second section reveal insights into series revival and movie remaking. The second section presents two case studies of Netflix Arabic Originals. These case studies offer insights into the revival of a series with popular trans-regional appeal and the remaking of a movie with proven international success. Netflix’s approach highlights a paradox: while claiming diversity and authenticity, Originals often overlook local contexts in distribution and consumption. This analysis sheds light on the complexities of global-local dynamics in Netflix’s content strategy.

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