Abstract
Today, new global digital communicative space is emerging and consolidating, in which the players – national states, business units, individuals – all struggle to find and secure their place. The new reality that implies communication through global digital platforms seems to be reshaping and redefining the “global village”; it produces and reproduces a new set of cultural symbols and sociocultural codes. The article covers the unique characteristics that the new discourse space has. Special attention is paid to one of the most influential features of the new global digital communicative sphere – the remarkable intensity of the information content. The authors argue that cultural codes and patterns change following the changes in the global communicative sphere.
Highlights
The way our language and our communication work has long depended on a wide range of sociocultural, socioeconomic and sociopolitical issues such as international relations, wars, global and regional sociopolitical agenda, international trade and technological advancement
We are currently dealing with COVID-19 pandemic, which is a global biological challenge and a threat penetrating national borders – this is a kind of phenomenon the humankind has faced a number of times in the course of history; today this global biological threat is combined with current level of digital technologies
The impact of cultural patterns on the economic trends is evident at numerous levels
Summary
The way our language and our communication work has long depended on a wide range of sociocultural, socioeconomic and sociopolitical issues such as international relations, wars, global and regional sociopolitical agenda, international trade and technological advancement These bases still exist today; there appear new combinations of factors as well as the combinations of familiar challenges with a new reality, new surroundings. We are currently dealing with COVID-19 pandemic, which is a global biological challenge and a threat penetrating national borders – this is a kind of phenomenon the humankind has faced a number of times in the course of history; today this global biological threat is combined with current level of digital technologies This combination of a familiar challenge with a new reality creates a space for modifying both the way people are communicating with one another and the way they are communicating their thoughts, ideas, and messages. The main tool that is used to influence and control the flows of communication, the content and the values is the language
Sign-in/Register to view highlights & summary 
Published Version (
Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call