Abstract
The author analyzes the approaches to the professional interpretation of blog as a phenomenon in modern virtual mediasphere. Scientific markers of traditional (linguistic) qualification of blog in the system of media genres are defined and commented on. Attention is also paid to the intermediate – hypergenre – status of blog (in genre discourse). A mediainguistic view on blog communication is offered, first of all taking into account its functional dominants – with an emphasis on the non-genre status of blog, in medialinguistic analysis of which the genre component is peripheral.
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