Research on University Network Public Opinion Monitoring and Early Warning System Based on Big Data

Abstract

Undergraduate self-consciousness is still in the formative stage and is highly susceptible to external environment. Schools must adapt to the new forms and requirements, improve their ability to search, analyze, and prevent online public opinion through big data technologies; we should make early discovery, early action, and early resolution, so as not to give time and space for public opinion crisis fermentation and consolidate the dominant position of the mainstream ideology. This paper focuses on the university network public opinion monitoring and early warning system based on big data and analyzes the university public opinion from the perspective of the specificity, sensitivity, identification, early warning and prevention ability of the system to deal with public opinion, and effectively solves the network public opinion crisis. Combined with the current actual situation and specific needs, this paper explores the intervention measures and guidance strategies for the network public opinion of college emergencies, so as to lay a solid foundation for the healthy, stable, and sustainable development of colleges and universities.