Research on Public Opinion Risk Management and Control Under Network Media Big Data

Abstract

AbstractBig data technology also has unique advantages in public opinion prediction, and has the potential for higher quality public opinion prediction. Basic research methods, mathematical analysis model and application of network public opinion. Starting from the actual needs of network public opinion workers, this paper probes into the process of network public opinion monitoring and early warning, the monitoring method and scope of network public opinion, and starts to design the monitoring and early warning system of network public opinion to guide workers to conduct real-time monitoring and analysis of various network public opinion channels, so as to grasp the overall situation of network public opinion, screen, determine and verify the alarm degree, Effective early warning. Finally, it analyzes from three aspects: the prevention of network public opinion crisis, the treatment of network public opinion crisis and the problems that should be paid attention to in the treatment of network public opinion crisis.KeywordsBig dataPublic opinion and customsNetwork media