Research on the Training Mode of Digital Marketing Talents in Vocational College Based on Professional Group Construction

Abstract

With the rapid development of the digital economy, the demand for digital marketing talents is growing day by day. As an important base for training applied talents, vocational colleges and universities need to keep up with the development trend of The Times and conduct in-depth discussions on the training of digital marketing talents. Based on the construction of professional groups, this paper analyzes the current situation and problems of digital marketing talent training in vocational colleges, and puts forward a digital marketing talent training model and implementation strategy to meet the requirements of the new era.