Research on the Tourism Demand of Impoverished Female Colleges Students

Abstract

With the rapid development of tourism industry and the great victory in the battle against poverty, a series of policies were issue to promote the development of tourism industry. College students are increasingly becoming a huge consumer group in the domestic tourism market, and impoverished female students in colleges and universities are an important part of them. The tourism demand of impoverished female colleges Students is gradually becoming a major hot spot for tourism research. To promote the development of the tourism industry and supplement the theoretical system of female tourism, the paper takes female college students of China Women's University as the research object and analyzes the tourism demand of impoverished female college students based on Maslow's hierarchy of needs theory and tourism demand hierarchy theory by questionnaire method. The results show that impoverished female college students have a strong willingness to travel but are psychologically burdened. They tend to prefer the best season and a high level of comprehensive services in terms of tourism destinations. Travel experience, tourism resources, tourism prices, and the proportion of tourism consumption to income are the main factors affecting their travel. The level of grade affects the focus of travel. The senior pays attention to the advertising of the destination and the satisfaction of travel. The junior pays attention to the level of tourist attractions and the length of stay of tourists. Finally, relevant suggestions are proposed to tourism destinations and tourism-related departments, for ensuring the exercise of the right of impoverished female college students in universities to travel and the flourishing of tourism.