Abstract
This paper takes Taoxichuan Cultural and Creative Street as a case study. It explores how enterprises activate the value of “industrial heritage” resources and achieve sustainable development from the perspective of affordance theory. Research findings indicated that: (1) the creation of a culturally recognized context performs a vital role in activating the industrial heritage; (2) the evocation of industrial heritage resources is a dynamic process from the realization of fundamental values to the actualization of high-level values; and (3) the evoked industrial heritage resources can achieve sustainable corporate development. Additionally, the research findings provide reference for enterprises to realize high-level values of industrial heritage resources by creating contexts to transform them into sources of innovation in the post-pandemic era.
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