Abstract

The article systematizes theoretical and methodological approaches to managing the sustainable development of agricultural enterprises and substantiates the need to form a new management model, the main goal of which is the creation of values. It is highlighted that the sustainable development of the enterprise can be defined as its ability to maintain competitiveness, profitability or break-even based on making effective management decisions. It is argued that the management of the sustainable development of the enterprise is a purposeful development that ensures the emergence of new opportunities for positive changes at the macro level in the aspect of sustainable development of the economy, ecology and society. It has been proven that the management of the sustainable development of the enterprise should be oriented towards meeting the needs of interested parties in order to achieve economic, social and environmental goals in the long term. It is proposed to consider the concept of managing the sustainable development of an agricultural enterprise as an abstract model designed to characterize organizational and economic relations formed in society at various levels of the economic system, in the process of interaction of interested parties to achieve the goals of long-term development. It is substantiated that with such an approach to the definition of managing the sustainable development of rural enterprise, due to the rational use of production resources, it will contribute to obtaining a high amount of added value, which is distributed within the social strata of the population, ensuring the balance of all spheres of the internal and external environment in terms of coordinating the interests of stakeholders in the early period. The main approaches to managing the sustainable development of the enterprise from the standpoint of the concept of corporate social responsibility have been supplemented, and the social, environmental, and economic aspects of management based on the principles of corporate social responsibility have been highlighted, which will allow the corporate structure to have a multiplier effect. It is indicated that the economic effect at the level of an agricultural enterprise is provided by its ability to create conditions for increasing economic indicators and the purchasing power of the rural population; social - the ability to ensure the improvement of the welfare of the rural population and workers (safety, health care, education), optimal distribution within social strata; ecological - the ability to preserve the main functions of the environment over a long period of time in the aspect of resource provision, waste collection and their use. Key words: sustainable development, social corporate responsibility, management of sustainable development, agricultural enterprise.

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