Research on the Revitalization of Cultural Heritage in the Perspective of Cultural Creativity: Reinvention of the IP of the Forbidden City

Abstract

The communication mode of Internet new media contributes to the vigorous development of the cultural IP ecosystem. Guided by the concept of cultural IP, the Palace Museum develops a series of cultural and creative products to realize the inheritance, creative transformation, and modern expression of traditional culture, to enhance the influence and appeal of the Palace Museum culture. Taking the cultural and creative works of the Forbidden City as the case study object, this paper expounds on the common methods of creative interpretation and display of heritage cultural symbols in the contemporary context by analyzing four aspects of the cultural and creative works of the Forbidden City: abstract extraction of symbols, interactive narration, the awakening of cultural memory and integration of ancient and modern cultures. Based on the three characteristics of the main body, intermediary, and channel of cross-media communication of the cultural IP of the Forbidden City in the new era, this paper explores the practical path of "living" inheritance and communication of cultural heritage and provides ideas and references for the design of cultural and creative products of historical museums.