Abstract

By analyzing the development status of cultural and creative products of museums in China, this paper puts forward a set of theoretical framework that accords with national conditions and conforms to the growth power of cultural and creative products of museums. Based on the new growth theory, this paper applies it to the research on the power of cultural and creative products in museums. By comparing two excellent cultural and creative product design cases – the Palace Museum and the British Museum, this paper analyzes the development mode of their existing cultural and creative products in China, and verifies whether the theoretical framework of the hypothesis is practical. This study compares the advantages and disadvantages of the Palace Museum and the British Museum in terms of the growth power of cultural and creative products, and holds that the theoretical framework of the growth power of cultural and creative products of museums has certain feasibility, hoping to bring reference and learning value to museums in other provinces.

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