Packaging Design Method of Modern Cultural and Creative Products Based on Rough Set Theory

Abstract

Nowadays, the popularity of cultural and creative industry in China is rising, and cultural and creative products are loved by young people with high cultural added value. Through the field investigation, it is found that the tie-dyeing products in the market are still facing the problems of insufficient market awareness, the same tie-dyeing products, serious homogenization, and the aging of inheritors. Therefore, after the questionnaire survey, based on the needs of the audience, we proposed a packaging design method for modern cultural and creative products based on a rough set. As one of the mathematical tools to deal with uncertain knowledge, a rough set theory can solve the uncertainty caused by knowledge granularity in cognitive diagnosis. Without prior knowledge, we can get the corresponding decision-making or classification rules of the specific problem and classify the research objects. This study aimed to apply a rough set theory to the packaging design of modern cultural and creative products and overcome some problems existing in the packaging design methods of cultural and creative products. Since the application of rough set in the packaging design of cultural and creative products is a new topic, whether it is effective in the packaging design of cultural and creative products, how effective it is, and what problems it can deal with in the whole procedure of the design are worth discussing.