Abstract
With a focus on the development dilemma faced by the industry of gold foil as the intangible cultural heritage in China, the innovative packaging design is blended into the gold foil technology and the product design based on the cultural creation of the intangible cultural heritage to form a new model of packaging design of cultural and creative products. In light of the status quo and problems of packaging of cultural and creative products derived from gold foil in Nanjing, this study is to analyze the outstanding packaging design of cultural and creative products at home and abroad so as to extract the design methods that are locally applicable. Furthermore, this study aims to explore the innovation path of packaging design of cultural and creative products derived from gold foil in Nanjing through practice, and then to provide valuable reference for the establishment of national brands and the inheritance of skills.
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