Abstract
The cultural and creative (CAC) industries have experienced rapid growth in recent years, and "Culture" plays a critical role in design. Traditional Chinese poetry is an intangible cultural heritage in China's civilisation. Therefore, designing "Traditional Chinese Poetry" into products will be a CAC product design trend. This study investigates how to transform Traditional Chinese Poetry elements into CAC products with an innovative design model. Through the design practice, participants have successfully designed CAC products based on ancient poetry elements. Moreover, there still needs to be more research on the cultural product design of the intangible traditional culture in China.
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