Research on the Reform of Online Marketing Courses for e-Commerce Major in Higher Vocational Education under the Background of New Media

Abstract

In today's world, the rapid development of network information technology, people can also use convenient network technology to achieve online shopping, remote office, etc. The network marketing course is a newly-added course in the higher vocational e-commerce, and its main purpose is to meet the needs of the development of the times. Under the network electronic environment, business students must not only master the professional knowledge of e-commerce, but also start from the actual social development and master certain network marketing knowledge, in order to maximize the advantages of the Internet and use Internet technology to realize their own value. This article will start from the characteristics of network marketing courses in higher vocational colleges, the problems existing in higher vocational network marketing courses and the reform measures of higher vocational network marketing courses, and analyse the development prospects of e-commerce majors in higher vocational colleges.