Research on the Promotion Path of College Students’ Returning Home to Start Businesses under the Background of Rural Revitalization

Abstract

<p>China has vigorously promoted rural revitalization in recent years. Under such background, there are more and more opportunities for college students to return home to start businesses, as well as for employment. Rural revitalization is mainly explored from three paths, namely local characteristic agricultural industry, rural tourism and rural Internet industry. To realize the success of college students’ entrepreneurship back to hometown, it is necessary to improve their entrepreneurial awareness, strengthen the cultivation of their entrepreneurial ability, and set up a system about rural entrepreneurial knowledge. Through improving college students’ entrepreneurial awareness and ability, it is conducive to efficiently collecting and integrating resources and improving their ability of controlling entrepreneurial risks. This article explores and analyzes the promotion path of college students’ returning home to start businesses under the background of rural revitalization, aiming to enhance students’ ability of starting businesses in their hometowns, and promote the revitalization of China’s rural economy.</p>