Abstract
This paper takes Pinduoduo, a famous e-commerce platform in China, as an example, analyzes the typical product quality problems of the platform, and obtains the method to improve the product quality of the e-commerce platform. The research method adopted in this paper is case analysis and hypothesis demonstration, using existing papers and financial information disclosed by enterprises to locate, analyze and solve the possible product quality problems of Pinduoduo. At present, the main problems of Pinduoduo are frequent quality management mistakes between the platform and suppliers, easy enterprise marketing methods to cause customer dissatisfaction, and improper internal management of enterprises. The above problems are common in China's e-commerce platforms. The main theory used in this paper is Deming's 14-point management principles. The conclusion is that the e-commerce platforms represented by Pinduoduo should stop taking the price as the only channel to choose suppliers, change their marketing strategies, and improve the internal management level of enterprises.
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