Research on the Development Strategy of E-commerce Platform under the Background of Big Data

Abstract

Under the background of the continuous development of global big data technology, Internet technology and cloud computing levels are constantly improving. The popularization and development of modern information technology has changed the people's traditional clothing, food, housing and transportation. In the era of big data, real-time data, diversification and diversity are its characteristics. E-commerce, as a network platform based on Internet technology, has developed rapidly in the era of big data, but combined with the development of China's e-commerce platform. In terms of the situation, there are many problems, and only the problem of cracking the current e-commerce platform can finally promote its effective development. The main content of this paper studies the development strategy of e-commerce platform under the background of big data, hoping to inspire the development of e-commerce platform in China.