Abstract
In recent years, the emergence of new technologies, such as “internetwork”, “the Internet of things”, “cloud computing”, has overthrown the business model of traditional cultural industries. It promotes the utilization of Internet connectivity and open logic, and contributes to implementing the strategy of platform business model of cultural industries. Under the background of the “Internet+”, this paper analyzes the process of value creation of platform business model of cultural industries from four aspects, including value proposition, value creation, value delivery as well as value realization. Michael Porter’s Five Forces Model is applied to explore the innovation motivation of the platform business model of culture industries.
Highlights
Up to now, Internet technology has been widely used in various industries and has become an indispensable technical support and service platform for enterprises
The cultural industry business model is a series of activities that cultural enterprises can create value in the competitive market environment, which is the result of the value network and resource integration of cultural enterprises
Value create logical analysis of platform cultural industry business model is more conducive to the business logic and the internal mechanism of cultural enterprises to understand the value creation of the business model, and play integration and systematic operation of cultural enterprises, at the same time, effectively dealing with the threats posed by complex and changeable environments
Summary
Internet technology has been widely used in various industries and has become an indispensable technical support and service platform for enterprises. After the emergence of the Internet technology, the human beings stepped into a new period. It has changed the external environment, and promoted fundamental changes of enterprise organiza-. Business model is crucial for industrial development and enterprise competition. In March 2015, The state council promulgated some opinions on deepening the systems and mechanisms to speed up the implementation of innovation-driven development strategy, which explicitly put forward to advance the overall innovation of science and technology, management, brand, organization, and business model. Under the background of “Internet+”, if platform cultural enterprises would like to maintain sustainable business competitiveness and profitability in the complex market environment, it is inevitable and exigent to research on the business model
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