Abstract
In the new era, manufacturing enterprises are facing the new trend of digital and green development. The Party's Report to the 20th CPC National Congress proposed to build a modern industrial system, speed up the construction of a manufacturing power and a digital China, and at the same time, unswervingly take the road of ecological priority and green development. In this context, based on the digital transformation practice of BYD, an automobile manufacturing enterprise, this paper systematically explores the path of green development and digital transformation of manufacturing enterprises to enhance economic benefits. The results show that: (1) Digital transformation of manufacturing industry can make up for the deficiency of green development and realize economic benefits, while green development also brings ecological benefits to manufacturing industry, and the integration of the two is conducive to the improvement of economic benefits; (2) Based on the integration of digitalization and green development, there are three paths to improve economic effects: green technology innovation, green production and supply chain innovation and green management model innovation; (3) The three paths correspond to the most important green technology, green production and supply chain, and green management, which support the improvement of economic benefits of manufacturing enterprises. In this paper, by building a strategic change model of the coordinated development of greening and digitalization, we find out the path of the integration of digitalization and green development to improve the economic benefits of manufacturing industry, and try to make up for the research gap of the integration of digitalization and green development to improve the economic benefits. At the same time, we deeply explore the motivation of the integration of the two, which has certain reference value for the transformation path of other enterprises.
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