Abstract

ABSTRACT Under the wave of global digital development, deepening the digital application in the production process of traditional manufacturing enterprises and promoting the digitalization, networking, intelligence and ecological upgrading of business models of manufacturing enterprises have become an important starting point for countries to promote the ‘green sustainable development’ strategy. However, the mechanism of the digitalization of business models of traditional manufacturing enterprises on green technology innovation remains under-studied. In view of this, based on the Haier COSMOPlat business ecosystem, this paper adopts a mixed analysis method of case study and empirical research to study the digitalization of business models and green technology innovation in manufacturing enterprises. The results show that the digitalization of business models has a significant positive impact on the green technology innovation of manufacturing enterprises. In addition, knowledge-sharing level and knowledge-integration capability play a mediating role between the digitalization of business models and green innovation, of which the role of knowledge-integration capability is more obvious. This research conclusion has important theoretical value and practical guiding significance for traditional manufacturing enterprises to realize green technology innovation and sustainable development through the digitalization of business models.

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