Abstract
As a major agricultural province in China, Sichuan Province offers a wide variety of distinctive agricultural products. For these products, good packaging design not only helps generate greater economic benefits for farmers with the same level of output but also supports rural areas in achieving industrial revitalization. With the growing awareness of intangible cultural heritage protection, the interplay and communication between intangible cultural elements and other industries have increased. This interaction promotes the redevelopment and preservation of intangible cultural heritage. Integrating intangible cultural elements into the packaging of agricultural products can better reflect local culture and regional characteristics, effectively enhance the promotion of intangible cultural heritage, inject vitality into agricultural products, and contribute to spiritual and cultural development while meeting people's material needs. Based on this, this study aims to explore how generative artificial intelligence (AIGC) can be used to enhance the packaging design of characteristic agricultural products in Sichuan Province, thereby improving the market competitiveness of these products and supporting rural industry revitalization. By analyzing the current state of the integration of intangible cultural heritage with agricultural product packaging, proposing innovative strategies, and examining practical applications of AIGC technology, this study seeks to provide a new perspective for the packaging design of agricultural products.
Published Version
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