Abstract
With the rapid development of China’s economy and the increase of people’s material and cultural needs, the current tourism industry has received people’s love. The tourism industry has become an essential way for many people to enjoy leisure and entertainment. The traditional tourism model can no longer meet the current needs of different consumer groups. Rural tourism is more and more admired by people. The rural tourism economy has become an important industry driving local economic growth. This article analyzes the rural tourism market and finds out the problems in the rural tourism industry. This article analysis the problems existing in the rural tourism industry, and provide more paths for optimizing the rural tourism economic industry under the background of China’s rural revitalization.
Highlights
Rural tourism is an essential part of the rural revitalization strategy
It is necessary to promote the in-depth implementation of the rural revitalization strategy through the promotion and development of the rural tourism industry
According to the domestic tourism industry, in 2015, the country’s rural tourism industry completed a total of 272.6 billion yuan in investment, which increased to 392.5 billion yuan in 2016, an increase of 47.7% over the previous year
Summary
Rural tourism is an essential part of the rural revitalization strategy. Rural tourism needs to make indepth adjustments in terms of industry, space, operation, and economic benefits in accordance with the overall requirements of the rural revitalization strategy. It is necessary to promote the in-depth implementation of the rural revitalization strategy through the promotion and development of the rural tourism industry. In choosing the development path of rural revitalization, the key is to organically integrate the strategic intent of rural revitalization with the development direction of the rural tourism industry. It is necessary to solve the problems that restrict the development of rural tourism, including the industrial integration system, the service system under policy innovation, and the governance system that optimizes the sharing mechanism
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