Abstract
On the basis of on-site investigation and data collection, this paper summarizes the specific measures, which were taken by Hangzhou West Lake during its development of intelligent tourism. Many aspects are included, which are the intelligence of tourist communication, intelligence of ticketing, intelligence of public information distribution, intelligence of payment, intelligence of self-service and so on. Besides, this paper also analyzes the shortcomings and then it will put forward the following suggestions: strengthening the propaganda of intelligent tourism service facilities, applying intelligent tourism system to security insurance, increasing the humanized intelligent electronic guidance, designing tourism products based on the cultural heritage of West Lake, and exploring the functions of intelligent tourism in improving tourists' quality experience.
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